![]() Year in and year out the value created with these incremental upgrades is dubious, though the value captured by Apple is without question. Apple’s introduction of the iPhone Upgrade Program last week is the perfect example of this. Given the rapid speed of technological advancement, many hardware manufacturers have implicitly embraced the concept of “planned obsolescence.” Every year, companies pump out the newest and shiniest smart phone and invest millions of marketing dollars to convince customers that they cannot survive without the newest version. Sonos founders had a vision early on that capable hardware is an important baseline in order to attract users, but that additional value would likely be unlocked with new software and digital innovation. Or a smart phone like the iPhone that could control these speakers. The speakers in the streaming set-up above could easily pre-date Spotify. ![]() What’s impressive is that Sonos was founded in 2002 and launched their first speaker in 2004. ![]() You can stream Spotify to your speakers in the kitchen while you’re making dinner, Google Music in your bedroom while you study, and blast 5.1 surround sound while you watch Game of Thrones – and all of this simultaneous streaming can be managed from an iPhone or Android device. ![]() They make elegant wireless speaker, stereo, and home theater systems. ![]()
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